Turn your Content into Conversation

Yesterday at our staff meeting with Jeff Jarvis, I was quite inspired and came up with 2 phrases summing up web 3.0 that I want to put here for posterity:

Web 3.0 - turn your content into conversation™
Web 3.0 - stop being the wall, and become the floor.™
Web 3.0 - public conversations trump private ones.™

First one, fairly self explanatory just take your big long statements and allow comments, or further, make your content become the conversations between your customers, clients, and peers, and extract value from that like Google does.

The second one is less good as it requires the context of, you know, being a wall in a room with say a big monitor displaying all your various value props, and instead, become the platform that supports everyone else...let them walk all over you but be dependent on you, they can leave the room, but if you are a good floor, they will come back and you can look up their skirts. I suppose that metaphor works for gathering information but its a bit crass. Apologies.

Third one...basically a conversation held in private like an email or IM or whatever is useless, in that you cant reuse it or extract PR value from it, or have the benefit of other perspectives applied to it. If you instead use public statements in a forum, others can react, respond etc, plus you can demonstrate your character to your entire audience. "Humanize it" is what Jeff Jarvis said.

So thats my summary from the Jeff Jarvis meeting...and I'm trademarking those three statements ( ha ha )